One newspaper technique for fooling people is the red herring. Here's how it works. Someone offers a list of things that have happened or reasons for something happening and the papers choose the most outrageous or ridiculous and focus on it as if it's the only one.Luckily for me, who wanted to write more about this, there has been a great example of a more subtle than usual red herring causing a massive brouhaha in the press in the last week or so.