Friday, April 11, 2008
Boxfresh urban myth!
Here's a brand spanking new, straight out of the box urban myth for you - courtesy of your friendly neighbourhood churnalists at our national tabloids. I first saw it in the Sun, but it has been picked up by the Mail as well.
Apparently, a Sarf Londoner called directory enquiries and ordered a 'cab innit' and got delivered a cabinet! How hilarious is that?! It cost her a hundred and eighty quid! That's priceless!
Except no.
The girl isn't named and neither is the directory enquiries company, but funnily enough the cabinet company gets two mentions in the Sun and three in the Daily Mail. Blimey, that's handy for the company's marketing director Steve Whittle, who must dream of getting free national coverage in two of the country's best selling tabloids. He even gets quoted in both of them. He must be cock-a-hoop, let me tell you.
Here's what we're expected to believe:
This is a bit like how an employment law firm managed to score a super marketing goal with a shonky study that said three quarters of companies had banned Christmas decorations because of offending people.
The papers get what they want, the company gets a bit of free publicity. This time the papers get a story about a lower class teenager being stupid and using slang coming a cropper, with a massive pun built in for their readers to laugh at. The cabinet company gets free national coverage.
God, I'm such a sodding killjoy. It's only a bit of fluff.
5 Comments:
Whether you're a killjoy or not is debatable but your points are quite valid.
Whether this story is complete rubbish or not I can't be sure, but it's the way it's presented which is important.
It defies, ahem, common sense in all the points you made (plus you might ask why she was off to Bristol airport when she was in London).
Even if this story is true, it shows just how vague and sloppy the "journalists" writing it are.
They can't do a good job of a silly non-story yet we're expected to believe them on serious issues relating to the whole country.
Obvious piece of churnalism that I should imagine would delight Nick Davies.
Well spotted!
Stupid Newspapers. Someones getting a backhander.
I thought it was complete bollox but it's sometimes difficult to decide these days.
The point about free publicity is spot on; easy adverts for the abfab-journo pact.
I used to mock the local free sheets for blatant 'this ***** restaurant is the best in the district with succulent/ample/generous portions, notwithstandind the adjacent ad from this very boutique.'
They need the money (ahem....cos all not owned by big publishers at all, )
No excuse for the nationals.
Also, there's too much information -- how did the original writer of the story know the girl had first asked for a 'Joe Baxi'? Or are we to believe that the saleswoman at Displaysense had a long conversation with the directories enquiry person in which the latter provided a detailed report of the original enquiry? Why would they do that -- they aren't paid to have long conversations! Also, the date is iffy -- too close to April 1 for my liking.
Post a Comment